4 Factors Which Impact Real Estate Prices

Many factors affect the price, a specific house, might garner, if offered, for sale, on the real estate market. While there are both, emotional, as well as logical considerations, involved, four specific factors, generally, are the key components, which make the biggest differences, in what price, a specific home, might get, and offers, which will be presented. While there are always, competitive factors, especially how a specific property, compares, to others, for sale, in the local area, after more than a decade, as a Real Estate Licensed Salesperson, in the State of New York. I have come to believe, 4 specific factors, are most significant and relevant. With that in mind, this article will attempt to briefly consider, review, and discuss, these considerations, and why it’s important to proceed, with objectivity, and a realistic approach.

1. Overall economy, and consumer confidence: Obviously, the stronger the overall economy, and the more consumer confidence, as well belief, in a strong, sustainable employment/ job market, the more, people, might be ready, willing, and able, to pay, for a new home, of their own! Perceptions are often, far more essential, and relevant, than any other single factor/ factors!

2. Interest Rates and Real estate taxes: Overall interest rates, are the key, to mortgage rates, and obviously, the lower these rates, the lower, the monthly costs, for the homeowner. Even a somewhat minor, change in the rate, often, makes a significant difference, in the monthly expenses. In this mindset, one must consider, real estate taxes, also, because, they factor into, the overall costs, of home ownership, maintenance, etc.

3. Supply and demand: Real estate markets might be considered, Buyers Markets, Sellers Markets, and/ or neutral ones! When there are more buyers than houses on the market/ sellers, it’s a Sellers Market. When there are more sellers than those qualified buyers, looking, it becomes a Buyers Market, and when it’s somewhere, more balanced/ in – between, it’s a neutral one. Obviously, in most cases, the highest prices, occur in Sellers Markets, based on the economic concept of Supply and Demand!

4. Local market: Much of real estate, is local, in nature! Is your local area, in – demand? What are the strengths, and weaknesses? How does your area, neighborhood, location, etc, compare to other areas. Factors to consider include: safety; schools; convenience to transportation, shopping, entertainment; real estate taxes; etc.

The better one understands the actual value, as opposed to what, he wishes for, the more prepared, he will be, for the home buying, process. Will you commit to the tasks, discipline, etc?

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REAL ESTATE: Something You Might Want to Know

Real estate means the property consisting of land or buildings which also includes the natural resources of the land including uncultivated flora and fauna, farmed crops and livestock, water and minerals, simply speaking any improvements on it. Tenants and leaseholders may have the right to occupy or make use of anything that is within the dominion of the rented area depending on the terms and conditions set by the landlords.

However when we hear the words “real estate”, we often refer it to the “real estate market” from the perspective of residential living. This is grouped into three categories based on its use. It’s either be residential which is used for living purposes, commercial as used in commerce and industrial which is used in manufacture or production of goods. Residential are those undeveloped land, houses, condominiums and townhomes. Commercial are office buildings, warehouses and retails store buildings and examples of industrial are factories, mines and farms.

Those who are buying a home often need to borrow money in the form of mortgage because prices are generally well above their savings. They can either avail of fixed-rate or variable-rate.

Commercial leases are mostly longer that residential and lenders may ask for higher down payment on a mortgage for commercial than home loan since generally residential real estate is usually less expensive so it is more affordable for small investor

Generally, this is affected by the primary condition to where the property is located. Profits or losses come through revenue from rent and appreciation of the estate’s value. There is also risk of tenant turnover especially if the business model is in bad condition, product is unattractive, or poor management and many more. So landlords, lessees has to make sure all is well set before lending the area/place.

Real estate can help you earn more especially if you are in hand with generating leads and setting well the properties in case you are into selling or offering rentals. You have to make sure you will be working more of what you invested. Usually property appraisals are of good and or high value, you just need to work on it. You must always and consistently putting your client’s best interests first. With that, your personal needs will be realized beyond your greatest expectations. Investing in this even on small scale, was tried and tested as true means of building an individual’s cash flow.

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Real Estate Broker Requirements: The Qualifications

The real estate broker requirements will give you an idea that shifting from one career to becoming a real estate agent is fairly easy. In fact, the qualifications do not vary much from one state to another because the demands are practically the same too. Although there might not be any particular degree required to become a good broker agent, it would not hurt if you have one because it will definitely be a good back up for whatever you are pursuing. And yet one of the most important requirements is that one needs to be able to take a series of exams to earn the license of being a broker.

Since the market of a real estate agent is huge and yet very competitive, one must be able to start with a real estate firm to work with. Usually a broker needs the help of broker and if you are just starting a career in real estate, it is best to find a broker you could work for. Then, the next thing that you need to do is to find people who are selling their properties and after that you need to search for people who want to buy that property. The more people you find, the more likely that you would be able to sell. This only means that you would have more chances of earning money.

In addition to what was already listed, becoming a broker agent is not easy but some say that it is definitely worth your time and effort. Not only will you be learning the tricks of the trade but you will also be equipped with the knowledge of the legalities that brokers have to deal with and keep up with. In fact, one of the major requirements of becoming a broker is working with technological advancements like the computer. If you do not have any knowledge about how to use it or how it works, it might be minus points for you. This type of profession demands for your diligence and perseverance because if you are determined to be the best broker, you can be one and the monetary rewards can be fulfilling too.

Perhaps by now, you have realized that the requirements are quite easy to meet and becoming a broker agent is actually within your arm’s reach. Here is a breakdown list of the requirements that you need to prepare so that you can immediately start with your broker agent career.

• Age requirement

• Pass the background check

• Completed real estate courses

• Pass the real estate state exam

• Completed application form with needed attachments

• Payment of the fees

The requirements being asked from those who wish to become broker agents are not totally difficult to gather. In fact, they have one of the simplest application systems yet it is one of the most rewarding in terms of payment. Just look through the basics of application, you might just convinced yourself that it is a good career to shift to or at least you might want to try.

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Is WordPress the Best Platform for Your Real Estate Website?

WordPress has become a popular choice for the development of real estate websites. However, is it the best content management system (CMS) for your real estate website? We’ll examine why it may not be the best choice for website owners.

Why Real Estate Website Designers Are Using WordPress

With WordPress being an open source and free platform, it has become the popular choice for website providers and developers. Whether you are building a community website or a store with shopping cart, the availability of third-party themes and plugins allows you to achieve just about anything you would want.

WordPress gives website developers a great starting point and tools to build a website. Back in the early years of our company, our website developers developed websites from scratch with the code using NotePad. WordPress now allows people to build websites even if they have no knowledge of coding. In fact, many who know how to build websites using WordPress now call themselves “website developers” even though they have no knowledge of the actual website coding.

Doing It Yourself – The WordPress Learning Curve

If you have little or no knowledge of website development, the WordPress learning curve will be steep. Hosting and installing WordPress can be an intimidating and daunting task. Even with the availability of installation guides, the installation of just WordPress itself can be a nightmare if you have no knowledge of the hosting lingo. When you do get WordPress installed, you have a generic website that requires the installation of third-party themes and plugins. This is where we see most users just throw in the towel and contact us. They have a project they wished they never started, and the time they’ve spent trying to launch their website could have been spent towards growing their business and getting more clients.

Having Somebody Build Your WordPress Real Estate Website

Even if you have somebody build your website for you using WordPress, we still see many users coming to us for help. They still feel their website content is hard to manage and the change of their design nearly impossible. The main reason is that since WordPress was designed for everybody of all industries, there is so much in the backend that it becomes overwhelming. Most website owners only require a small percentage of the features available in WordPress.

Design

WordPress can build beautiful and attractive real estate websites with many real estate themes available to install. Themes give you a great starting point, but they still require customization to achieve the website you really want. A WordPress theme comes generic, requiring quite a bit of customization to personalize it for your business. From our experience, a WordPress theme will only get you about 50% of where you actually want to be with your website. The other 50% requires stripping the loaded theme to only the things you want, adding your own relevant content and images, installation of plugins, and design customization.

WordPress Vulnerability

With the popularity of WordPress comes many struggles for real estate website owners. One such major and vital struggle is website security. Once a hacker finds one vulnerability in WordPress, all WordPress websites become open to an attack. In November 2014, a vulnerability was discovered that left almost 86 percent of the 75 million WordPress websites open to an attack. Just a month earlier, 800,000 banking credentials were stolen from hacked WordPress websites.

If your website is built on WordPress, most likely it is using third-party plugins. These third-party plugins can also contain vulnerabilities making your website open to an attack. If a vulnerability is found in the plugins, you are then at the mercy of the third-party developer to fix the security issue.

Now, it is up to you if you are going to use WordPress as your platform for your business or not. It is also your choice if you will do it yourself or you will hire somebody to do it for you.

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What Real Estate Investors Should Know About Local Customs

As a commercial real estate investor, there is a good chance that you will invest in a property located in another state in which local customs may be very different from where you live. Knowing some of these customs may help you avoid mistakes that may cost you money. While people say when you are in Rome, do what Romans do. However, there is often disagreement about whether the seller or buyer is in Rome. This article discusses some of the common customs that you should know. It may or may not explain why these customs are what they are which could be a very long story.

Independent Consideration

You often see this independent monetary consideration in contracts in Texas (TX), Georgia (GA), and North Carolina (NC) but not in California (CA) where love and affection are acceptable consideration. Listing brokers in these states often insist that you pay the seller $1000-$5000 as independent consideration for the right to cancel the contract during the typical 30-day due diligence period. As an out-of-state investor, you have to pay for air fare, hotel, food, and car rental to visit the property as part of your due diligence. So if you decide that the location is not as good as it appears from satellite map or whatever reasons, it does not make sense to pay another $1000-5000 to cancel the contract. While the law in these states requires an independent monetary consideration, it does say what that amount must be. So you should pick a big number between $1 to $10 to make the contract legal!

Nonrefundable Earnest Deposit

In CA, there is no such thing as nonrefundable deposit per a CA court ruling. Most if not all real estate contracts in all states have a paragraph addressing damages due to contract breaching by either party. This is often sufficient. However, some listing brokers and sellers outside of CA often insist that all the earnest deposit “going hard”, i.e. becoming non-refundable and released to the seller, after the expiration of due diligence period. While the purpose is to make sure you think twice about breaching, it could be difficult to get any of earnest deposit back if

  • You, for unforeseeable position, e.g. hit by a truck or have a heart attack and go to heaven or wherever, cannot close the transaction.
  • The property is partially damaged, or even burned down by arson.
  • The seller spends it all and your loan is not approved due to soil contamination discovered later on!

You are in a bad position to negotiate with nothing to offer when the money is in possession of the seller. It is therefore advisable to keep the deposit in escrow until closing. However, sometimes you have to make a tough choice, especially when there are multiple offers so you can buy a desirable property.

Property Taxes

In CA, the property is automatically reassessed at the purchased price. The property tax rate is about 1.25% of the purchased price. Due to the Proposition 13, property taxes can only increase by a small percentage annually unless there is change in ownership.

In TX, the property tax rate is about 3% of the assessed or taxable value. However, the taxable value may or may not be the purchased price which is often higher. If the higher purchased price is reported to the county then you will pay property taxes based on the higher purchased price. So it’s a good idea not to report this higher purchased price since it is not required. Lately in TX, the local government tries to raise revenue by aggressively reassess the property values. The new assessed value could be significantly higher than, e.g. 100% the old assessed value. Should this happen to your property, you may want to hire a professional company to protest this property taxes increase even on a property with NNN leases. The success rate appears to be fairly high. As an investor, it’s wise and prudent to keep the NNN expenses as low as possible for your tenants. You definitely want your golden goose to keep laying eggs.

In Florida, there is a monthly state sales tax for commercial properties, so make sure you know who is supposed to pay it. In Illinois, the property taxes rate is fairly steep at about 5%. The property tax rate for NC is about 1.45% of the taxable value which is not changed after the sale.

Attorney States

In CA, an escrow company can handle the closing of a real estate transaction. In GA, FL, or NC, escrow companies can only hold the deposit for you and you must hire an attorney licensed in that state to do the closing. These states are often called “attorney states”. The proponents say that a real estate transaction is very complex so it must have an attorney to assist you. For opponents, it’s all about job security for lawyers. If you invest in a property in an attorney state, you want to hire an attorney who charges a flat fee since the amount of work is very much predictable. You will receive an estimate based on what you need the attorney to do. He or she won’t start working until you authorize him or her in writing to do it. The attorney will review all the documents and give the blessing before you sign them. It is advisable to avoid an attorney who charges you by the hours. Most likely you are dealing with a lawyer looking for a big pay day.

In CA, the buyer automatically receives the Preliminary Title report which shows the owner and various information, e.g. liens and loan amount on the property. If you cancel the transaction, you normally don’t pay escrow any fees. In attorney states, the attorney will do the title search and review. The title company then issues a title commitment to insure against any title defects. Should you cancel the transaction, the attorney and Escrow Company may charge a fee for the work done.

Closing Costs

When you make an offer, you often state that buyer and seller split closing costs based on the custom in the county where the property is located. In CA or TX, the sellers customarily pay for owner’s title insurance premium based on the purchased price which guarantees the buyer of a clear title (technically you should not have to buy owner’s title insurance when you refinance the property because the title was already insured when you bought the property.) The buyer pays for the lender’s policy premium based on the loan amount. This lender’s policy is required by the lender to protect it against losses resulting from claims made by others against the property. Of course, if you pay cash for the property then there is no lender’s policy. However in GA, it’s customary for the buyer to pay for both owner’s and lender’s policy. So make sure you have sufficient fund to close the transaction.

Deeding Instrument

In CA, the sellers often transfer his interest to the buyers by a grant deed. In other states, the seller will transfer his interest to the buyer by a general or special warranty deed.

  • General warranty deed is used to convey the seller’s interest in real property to the buyer. The seller certifies that the title on property being conveyed is free and clear of defects, liens, and encumbrances. The buyer may sue the seller for the damages caused by the defective title.
  • Special warranty deed is also used to convey an interest in real estate. However, the grantor does not warrant against the defects arising from conditions that existed before he/she owned the property. So the special warranty deed is not as good as the general warrant deed. However, most sellers will use this deed for obvious reasons.
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How Can a Good Real Estate Agent Help?

Consider the option of going ahead with a real estate agent because he helps the buyer or the seller of the property in more ways than one. Key responsibilities of a good agent make the entire process smooth, transparent, and easy for clients. However, this proposition is fraught with risk because finding a good agent is often a momentous task. This should not discourage home buyers and property sellers from hiring a good real estate agent as he alone can make things hassle-free for you. Therefore, your focus should be to look for an agent instead of searching for properties listed on various sites. Once you have roped in a verified and accredited agent to work on your behalf, the process of buying or renting or selling a home becomes much easier for you.

Local market knowledge

Equipped with local real estate market knowledge, he provides information of relevant properties available in the area. He studies the options that suit your budget and forwards the shortlisted options to you. This saves your valuable time and money. If you are interested, he shows you the properties. He is familiar with the area you would like to live in and offers accurate information about local infrastructure, school systems, water and sewer charges, public transportation and other concerns that impact your decision to rent or buy a home.

Negotiation

He takes care of the tedious process of negotiating the best deal for you. With skill and expertise, he knows the trends prevailing within the local property market and the competitive prices for various properties. You can bank on him to ensure the best deal and save your hard-money. His commission is also negotiable in most of the cases, depending on the level of involvement and effort put in.

Representation

He acts as your representative throughout the entire buying or selling process and therefore you need a reliable person you can fully trust in matters of right price and the suitable property features you need. He follows your instructions, works tirelessly to minimise your daily involvement in the matter of sale or purchase and seeks your presence only when it is unavoidable – to screen the best options for closing the deal.

Legal assistance

His knowledge about local laws related to the buying and selling of property helps you avoid legal issues. It ensures a smooth deal without any potential conflicts. A legally binding contract is drawn up and he helps you with all the paperwork, referring you to the appropriate professionals for dealing with all the legal matters.

Network

As his up to date with current trends, he nurtures contacts and the professional network to flourish his business. This enables him to be aware of a wide range of available property in the area and suggest options to clients with the help of fellow professionals. Not having an intermediary will deprive you of this big advantage. There is a limit to searching properties online or seeking references through your contacts, but if you have an agent, then there is no limit to the options he can suggest with ease. Most of his suggestions come pretty close to what you look for.

Exposure

Having him on board ensures maximum exposure for your property. Years of experience built an exhaustive database of potential customers and he refers your listing or requirement to generate leads. Gives sound advice on the market value component to price it realistically so that it is sold faster. He provides a visual presentation of your property and suggestions to enhance its marketability and coordinates marketing and advertising of your property on various platforms. Besides, the previews and arranges a walk through each potential home, to show properties that match your requirements and answers all your queries at various stages of the engagement to keep you updated of the progress achieved and ensure your satisfaction.

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Acquisition Of Real Estate in Cyprus

The geographical location of Cyprus between Europe, Asia, the Middle East and Africa together with the well-established legal, banking and accounting infrastructures urge local and foreign business people to invest in immovable property. A considerable advantage of the Cyprus legal system is the protection of ownership without discriminations. That is to say, according to Cyprus Law, Cypriot citizens and foreigners may enjoy all rights associated with ownership of their property without any intervention from the State or individuals. Furthermore, Cyprus is an EU member-state since 2004 and adopted the euro in 2008. As a result, the acquisition of immovable property in Cyprus became easier.

Cypriots and EU citizens:

According to the Cyprus Law, Cypriots and EU citizens Cyprus may acquire any property without restrictions.

Non-EU citizens:

For non-EU citizens there are restrictions on type and size of real estate they are allowed to buy. Precisely, non-EU citizens may purchase a house/a flat/ a building plot/land up to 4.014m2. It should be underlined that non-EU citizens may also buy a shop under the condition that the shop will be used only for business purposes. Additionally, it should be highlighted that Cyprus Companies whose shareholders are non-EU citizens may obtain business offices and residence for their foreign employees given that they maintain a fully-fledged office.

According to the provisions of the Acquisition of Immovable Property (Aliens) Law (Cap.109), non-EU citizens wishing to buy immovable property in Cyprus must submit an Application to the District Office of the District where the property is located.

The Applicant should submit together with the Application the following documents/details:

• Form Comm 145 completed and signed

• Contract of sale

• Financial standing (i.e. a bank statement)

• Particulars of the property and of the current owner

• The terms of payment and the way of acquisition

• A copy of the Applicant’s and the spouse’s passport. In case the spouse does not have the same surname as the Applicant then a marriage certificate needs to be submitted

• Copies of the governmental survey plans

The letter of approval/refusal by the District Office may take approximately up to six months. Nevertheless, the Applicant may in the meantime take procession of the immovable property he/she bought.

Transfer of Ownership:

The transfer of ownership of real estate property is conducted at the Department of Lands and Surveys. The following documents need to be submitted:

• Application Form N207;

• The registration deed of the real estate property;

• Copy of the District Office approval;

• Proofs that all property taxes have been paid;

Fees and Charges:

When a buyer registers the immovable property under his/her name at the District Land Office, he/she will have to pay the corresponding transfer fee which is calculated based on property’s market value at the time of the signing of the contracts. For more information, see Table 1.

Property’s Value in Euros / Transfer Fee (%)

Less than €85.430,10 / 3

€85.430,10- €170.860,14 / 5

More than €170.860,14 / 8

Table 1

Immovable Property Tax:

According to Section 3 of Law 24/1980 the owner of a property is obliged to pay an annual immovable property tax as illustrated below.

Value (€) / Annual Tax (%)

Less than 40.000 / 0.6

40.001-120.000 / 0.8

120.001-170.000 / 0.9

170.001-300.000 / 1.1

300.001-500.000 / 1.3

500.001-800.000 / 1.5

800.001-3.000.000 / 1.7

More than 3.000.000 / 1.9

Stamp Duty:

Usually, the buyer is obliged to pay a stamp duty of 0.15% of the value of the property up to €170.860,14 and 0.20% for more than €170.860,14. The contract should be stamped within a period of 30 days from signing. It should be taken into consideration that if you do not pay the stamp duty on time, then you will have to pay the stamp duty plus a fine.

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A SMART Approach To Real Estate

There are so many aspects, contingencies, scenarios, and differences, in real estate, it serves little sense, to seek, some, overly simplistic approach, but, rather, it makes more sense, to look at the bigger – picture, and proceed, with a SMART way/ method! Some of the considerations, should include: current economic state, as well as foreseeable future; consumer confidence; specific, personal needs; present finances; personal comfort zone; future financial possibilities; region/ area/ neighborhood, etc. With that in mind, this article will attempt to, briefly, consider, review, examine, and discuss, using the mnemonic approach, why this matters, and why, it is the wisest, possible approach.

1. Systems; sustainable; strengths; solutions; sense: When considering houses. it is wise, to avoid, simply, following, any emotional first – look, but, taking the time, and making the effort, to consider, all the specific house’s systems, and see, which might best serve your needs, etc! Consider, what you believe, the foreseeable future, may, offer, and select a sustainable place! Know, identify, and consider, every property’s strengths, as well as weaknesses, and determine, which one, makes the most sense, in the longer – run, and has the finest solutions, for your personal needs, etc.

2. Money; motivating; meaningful: Begin, by giving yourself, a check – up. from the neck – up, and in an introspective, objective manner, and knowing, if you can afford the up – front money, as well as the future financial responsibilities of home ownership! Your home must be personally, motivating, because, for most of us, the financial value of a house, represents our single – biggest, financial asset. Make the finest, most meaningful, personal, well – considered, decision!

3. Attitude; attention; aptitude; actions: Focus on why, and how, you can, instead of cannot! Proceed with a true, positive, can – do, attitude, and pay keen attention, the your options, etc. Learn as much, as possible, so you are prepared, and develop, the most relevant, skill – set, and aptitude. Proceed with taking personal charge of your life, and take the actions, needed and necessary!

4. Relevant; responsibility/ responsible/ responsive; realistic: Know your individual needs, and requires, and consider, your quest, in relevant terms! Take the personal responsibility, to take responsible measures, which are responsive to your present and future needs, in a realistic manner!

5. Trends; time – tested; timely; trust: Trust your little – voice, and know, which trends, are best fitted, to you! Learn the time – tested, industry – related, information, and avoid procrastinating, proceeding in a timely manner!

Be your best friend, and use a SMART approach to real estate. Are you prepared?

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How to Work Real Estate Internet Leads Without Going Crazy

So you’ve finally figured out a way to generate real estate leads through the internet?

Congratulations, you’re rich!

Except for one tiny little thing, of course: actually closing your leads and generating sales.

Without a solid system, the only thing you’ll be generating is a lot of work and heartache. In fact, I would say it’s better to avoid online leads all together unless you’re willing to invest the time upfront to set up proper systems.

What exactly do I mean by a system? A proper lead follow up system consists of three parts:

1. Customer Service/ Follow Up at Internet Speed

Everything is faster on the internet. Think of the last time you shopped for anything online. Were you willing to wait even half an hour for an answer from an online store, or did you just move on until you found the answer immediately?

Online customer service is an entire article in itself, but here are the basics:

  • Make it easy for them to contact you – post your phone # prominently and use an online form – just posting your email address is worthless.
  • Respond within 5 minutes – after 30 minutes you may as well not even bother.
  • ALWAYS provide something of value in every phone call/ email/ tweet/ note on rock thrown through their window, etc. This could be market news, useful links, answers, etc.

2. Use a CRM System (even if it’s just an excel sheet).

37 signals, a hugely successful software company has a great saying: make half a product, not a half a**ed product. The same goes with leads: it’s better to work half your leads well, than try to work all your leads and do a half-a**ed job of it.

To do it right, you’ll need to track your leads. For no frills, make an excel sheet with their info, how/ why the found you, and what you’ve sent them so far. Don’t forget the most critical part: prioritize your leads (I can’t argue with the time-tested “A, B, C” system, but feel free to get creative if you need a little flair in your CRM).

My personal favorite for real estate CRM is Highrise, by the aforementioned 37 signals (just Google “highrise, they’re #1). It’s free up to 250 contacts, it’s drop dead simple to use, and it plays nicely with your email.

3. Give The People What They Want.

Ask yourself why they contacted you in the first place: what do they want? Figure that out, then create or find those resources and put them all in a folder called “resources” on your computer. For example: buyer’s guides, market statistical reports, recent neighborhood sales, advice articles about picking lenders, etc.

That way, every time you email a lead you can either attach something useful, or link to it in your email. It also gives you a great reason to call them, so you can ask permission before sending them an attachment.

In all honesty, there is simply no way to get the same success rates from online leads as you do from referrals and personal connections – that’s simply the nature of the beast. Done properly, though, you can generate a solid amount of business without letting online lead follow up take over your life.

Now if you’ll excuse me, I have to go research the pet weight restriction of a condo building for a random lead who just called… hey, I never said it was easy!

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Why Using Social Media Marketing for Real Estate?

Your potential clients are using social media. Why aren’t you there networking with them? Now that you have an online presence through your website, you might think your web marketing plan is complete and you don’t need SMM – but think again. Agents who are neglecting SMM miss out on lucrative listings, and they lose the chance to connect with potential buyers who are seeking their dream home.

What is social media marketing for real estate?

You, personally, probably use social media every day. You just don’t know it. And, that’s why it hasn’t been working to your marketing advantage. You read and commented other people’s blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You’ve watched many videos on YouTube. And, you’re a true fan of blogs. So, time to use SMM for real estate!

Social media marketing for real estate Choices

Here is a short list of just a few available choices of the popular SMM.

  1. Blog for Your Brand – share relevant content with your target market
  2. Facebook Business Page – make “friends” that are interested in your brand, product or services
  3. Twitter Business Account – Share your expertise by tweeting to your online “followers”
  4. LinkedIn – networking for businesses, including B2B
  5. YouTube – market your commercials online for free

Social media marketing for real estate Blog Content

A blog, which is short for “web log”, is an online journal for your SMM campaign. It’s your company’s opportunity to introduce your brand by marketing your niche. Your business blog lets your target housing market get to know you, who you are and what you do through SMM

Get more clients with social media marketing for real estate

Are you looking for ways to gain more clients? Of course, you are! All experts, brokers and agents have a passion for making money. Informative content is what gives you that extra edge in the market. When you provide free, relevant, useful information to your target market, you become an expert in their eyes.

When sellers are ready to put their homes on the market, they will turn to a real estate expert – the agent or the broker who is professional and able to market their homes. Even banks selling REOs use SMM for content to help them connect to qualified agents to provide them with commercial services. Content helps to connect yourself with your readers and turn your followers into actual clients.

Use Your Social media marketing for real estate Now!

Social media is where networks of consumers share details of their lives, including the businesses and agents and brokers that they recommend. SMM for marketing is a great strategy to have online users to share your listings, price reduced posting, announcing great buying opportunities, provide informative blog posts to gain authority within your network. It is today’s digital way of gaining word of mouth advertising to potentially millions of online consumers. Don’t be a secret agent! Every agent needs social media marketing for real estate to help market their agent’s brand online.

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